On that Monday, the previously unknown Internet platform WikiLeaks sent a press release to the media: “From today onwards, you can use documents to study the dubious business practices of a Swiss bank called Julius Baer and its office in the Cayman Islands - using many original documents. And the informant would explain his motives in detail in his “whistleblower letter” signed by Rudolf Elmer in order to add credibility!”
At 8:30 pm, Daniel DOMSCHEIT-BERG in Wiesbaden, acting at that time still under the pseudonymous surname “SCHMITT,” who had built up the platform together with Julian ASSANGE and who also looked after Rudolf ELMER, received an e-mail from a Californian lawyer firm, which focused mainly on Hollywood star clientele with a request for WikiLeaks to disclose the name of the author of the documents and delete all material from the web site!
WikiLeaks did not respond. However, the lawyer firm demanded that the WikiLeaks domain www.wikileaks.org be shut down, since it was registered with a Californian address at that time. Judge Jeffrey WHITE at the District Court North California approved the request and its reasoning that it concerned “trade secrets.” WikiLeaks had to go offline - only a white blank page appeared on the web site.
The Court decision resulted in a storm of protests. Big media houses, such as the New York Times or CBS News, published the IP number of WikiLeaks: “Free Speech has a Number: 88.80.13.160.” Numerous NGOs and other groups protested as well. Big media used their own lawyers – it was time to act. They wanted to prevent this incident from turning into a precedent. Their reasoning was obvious: “What if the same principle were applied to the conventional media who wanted to publish such documents?”
Judge WHITE could not ignore the arguments and the references to the first supplementary article of the US Constitution “Free Speech and Free Press,” which guarantees absolute freedom of the press. He lifted the suspension order. On the other hand, Julius Baer also reacted in Zurich – by that time, they appear to have understood what the “Barbra Streisand” effect means: when an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely.
The "Barbra Streisand effect" is an example of psychological reactance, where people who become aware that some information is being kept secret from them, are incentivized to access and spread it. Barbra Streisand, a well-known singer and actress, enjoyed her life in a generously proportioned estate on the Californian coast, which was shielded from the public. When she tried to sue the photographer, who had taken pictures from a helicopter of her 50 million dollar villa and published the photos, she failed miserably, because her attempts to hide the information inadvertently drew further public attention to it.
Julius Baer Bank found itself in a very similar situation and, as a result, at the beginning of March, it gave in and withdrew its legal complaint.
Thus, WikiLeaks became a world-famous brand overnight due to Rudolf ELMER. And many people learned both about Rudolf ELMER, who lived in Mauritius at the time, and about his criticism with regards to Julius Baer Bank’s offshore business.
ELMER was invited to give lectures at universities and at NGOs, he was interviewed by more and more media. For example, by the Frankfurter Allgemeine Zeitung on 6 March: “These documents contain explosives.” Or on 8 April by SPIEGEL ONLINE: “Explosive confessions of an insider of a Swiss bank.”
However, the Standard Bank of Africa did not seem to be enjoying the new development: “Dear Rudolf, we have learned of a serious misconduct that could endanger our bank!” So, ELMER lost his job at the bank effective immediately. Yet, he quickly succeeded in taking over the Indian beer brand "Kungfisher" for Mauritius as part of an “occupation permit.” His living was thus secured for the next two years.
The year of 2008 will be a milestone in the fight against international tax evasion:
- Rudolf ELMER on WikiLeaks was the starting point.
- Shortly afterwards, Bradley Charles BIRKENFELD, an American bank manager, surrendered himself to the US authorities. As an employee of the major Swiss bank UBS, he had helped wealthy millionaires and billionaires to avoid taxes. The event triggered a crisis in Switzerland. In the end, the bank UBS had to pay a fine of 780 million dollars and hand over the client data of 4,500 clients and American tax evaders - Swiss banking secrecy might come to an end.
- In Germany, the CEO of Deutsche Post, Klaus ZUMWINKEL, was investigated and eventually removed from his position. He had hidden 11.8 million euros from the German tax authorities through his “Devotion Family Foundation” in the Principality of Liechtenstein. In 2003, he was nominated "Manager of the Year" by a business magazine.
- The Principality of Liechtenstein was also getting into trouble: Heinrich KIEBER, an IT specialist at LTG-Bank, owned by the Princely Family, quietly said goodbye to his employer. He had taken with him CDs containing the data of 4,527 Liechtenstein foundations. He easily found a buyer for those tax CDs: the German BND on behalf of the tax authorities (more at www.ansTageslicht.de/SteuerCD).
- Switzerland again: at the end of 2008, computer scientist Herve FALCINI took copies of the data of 130,000 customers and tax evaders from the Geneva branch of the international institute British bank HSBC, then he left for France and submitted the data to the local tax authorities. Several thousand Greek residents turned out to be also listed on it. This lead to the so-called HSBC leak in 2015, which brought the Greek (former) finance minister Giorgios PAPAKONSTANTIOU to the court bank - he had received the Greek list, deleted three names of relatives and then made the list disappear.